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Business Strategy

Design Clusters

Simulation modelling in a Business Strategy sense mainly refers to the simulation of the flow of orders, goods and services. These orders, goods and services are processed in blocks that approximate steps (in terms of capacity and lead time and storage). Steps might be deliveries, factory lines, warehouses, and customers. In a simulation model:

  • Blocks can be modelled in detail or approximated depending on the availability of data and the questions being asked of the model
  • Plants/warehouses can be opened or closed
  • Demand can be seasonal, monthly, weekly or daily
  • Real or forecasted customer demand can be imitated
  • There are no data limitations
  • In fact, anything that can be described can be modelled


  • Field Repair: Improved Service level by 19% and reduced resources by 16%; for 800 workers, ‘the right worker in the right location’
  • Improved Service level by 10% without any additional resources or capital investment by implementing soft boundaries between teams
  • Designed the integration of Service and Repair organisations
  • Sized Field force based on forecast Demand at a x y co-ordinate level to achieve required service levels, given expected productivity
  • Our Models are being used as an arbiter between Board Management and Unions. Once the simulated methodology has been agreed to be objective, changes in business practice become easier to implement

  • To geographically optimise the Field Force
  • To define what resources and business rules are required to achieve a defined Service Level
  • To evaluate the impact of productivity improvements
  • To evaluate Dispatching Rules on productivity and Service Levels
  • To define the skills required (geographically) to meet demand
  • To evaluate when it is cost effective to outsource/subcontract work

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Do you have a simulation project you’d like to discuss?

Find out more
Do you have a simulation project you’d like to discuss?

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