Business Strategy

Business Strategy involves the formulation and implementation of the longer-term major goals and initiatives taken by a company’s top management, based on availability of resources and an assessment of the internal and external business environments in which the company competes.

Business Strategy Challenges

To compete in the global market
To best achieve synergies when amalgamating businesses
To decide on the location of warehouses/plants
To decide when to make to stock or make to order
To decide when to fulfill orders internally or sub-contract

Simulation modelling in a Business Strategy sense mainly refers to the simulation of the flow of orders, goods and services. These orders, goods and services are processed in blocks that approximate steps (in terms of capacity and lead time and storage). Steps might be deliveries, factory lines, warehouses, and customers. In a simulation model:

Blocks can be modelled in detail or approximated depending on the availability of data and the questions being asked of the model
Plants/warehouses can be opened or closed
Demand can be seasonal, monthly, weekly or daily
Real or forecasted customer demand can be imitated
There are no data limitations
In fact, anything that can be described can be modelled

BEFORE YOU DO IT – MODEL IT

Field Repair: Improved Service level by 19% and reduced resources by 16%; for 800 workers, ‘the right worker in the right location’
Improved Service level by 10% without any additional resources or capital investment by implementing soft boundaries between teams
Designed the integration of Service and Repair organisations
Sized Field force based on forecast Demand at a x y co-ordinate level to achieve required service levels, given expected productivity
Our Models are being used as an arbiter between Board Management and Unions. Once the simulated methodology has been agreed to be objective, changes in business practice become easier to implement

To geographically optimise the Field Force
To define what resources and business rules are required to achieve a defined Service Level
To evaluate the impact of productivity improvements
To evaluate Dispatching Rules on productivity and Service Levels
To define the skills required (geographically) to meet demand
To evaluate when it is cost effective to outsource/subcontract work

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Simulation Ireland helped eircom completed repairs 16% sooner with 19% less resource, by using simulation modelling.

Simulation Ireland saved us 200,000 Euro in a two day project, using simulation modelling.

Simulation Ireland helped us re-design a high volume line and increased our output by 15% with minimal investment, using simulation modelling.

Simulation Ireland helped us gain a deeper understanding of our material handling systems in a short time, using Simulation Modelling.

Call: +353-91-770737

Business Strategy

BEFORE YOU DO IT – MODEL IT

Eircom

Intel

HP

Hasbro